Click on the tabs below to learn more about insurance designations!
Accredited Customer Service Representative Designation
With more than 15,000 designees, ACSR is the nation's largest and most prestigious program of its kind.  Earning the ACSR designation takes hard work and commitment, and the results are immediate.  ACSRs have more product knowledge, better selling and account rounding skills and are highly prepared to provide clients with outstanding service.  ACSR designations can be earned in Personal Lines, Commercial Lines or Life and Health. 

You may take the courses in any order. Each course is followed by a one-hour exam.  Anyone may attend the courses and receive the CEC's without taking the exam. However, if you wish to obtain the designation, you must pass each of the 5 exams for Personal Lines, 6 exams for Commercial Lines or the 4 exams for the Life/Health Designation. In addition you must complete the Institutes FREE online Ethics course.  

ACSR courses are available through classroom study 
or click here for a printable order form for self study.
Click here to purchase online ACSR 1 Self Study
Click here to purchase online ACSR 2 Self Study
Click here to purchase online ACSR 3 Self Study
Click here to purchase online ACSR 4 Self Study
Click here to purchase online ACSR 5 Self Study
Click here to purchase online ACSR 6 Self Study
Click here to purchase online ACSR 7 Self Study
Click here to purchase online ACSR 8 Self Study
Click here to purchase online ACSR 9 Self Study

If needed, a retake exam can be purchased for $30.00.  Please contact Shannon at if you have any additional questions.       

CIC - Certified Insurance Counselor

The Certified Insurance Counselor (CIC) program is a nationally acclaimed designation program. Its advanced course content and practical application make it the most essential program for both agency and company personnel.  If you have two years of insurance experience as an agency owner, producer, agency staff member, CISR, advanced CSR, company underwriter, company branch manager or experienced company employee, you qualify to attend a CIC institute. 


For more information, click here! 


CISR - Certified Insurance Service Representatitve

We are pleased to announce that the Certified Insurance Service Representative(CISR) program has been restructured to give you a choice and additional learning opportunities in the commercial lines and personal lines subject areas as well as new course offerings in life & health and risk management. The CISR designation program will now include 9 course offerings. You will need to pass 5 of the 9 courses to earn the CISR designation!


For more information, click here!

Accredited Advisor in Insurance
The Accredited Adviser in Insurance (AAI) designation program was formed jointly by the Independent Insurance Agents and Brokers of America and the Insurance Institute of America to teach students property and casualty principles, the risk management process, life insurance basics, agency operations, legal and ethical considerations affecting the insurance business and much more.


  • New and experienced producers
  • Experienced CSRs
  • Account Executives
  • Supervisors or Producers
  • Insurance Company Field Representatives
  • Agency Managers & Principals
  • Anyone interested in becoming an insurance producer

Anyone working towards the AAI designation can take the segment exam following each class. Each attendee has the option of attending for continuing education only or working towards the designation with a segment exam that follows the course.

Required Courses:
AAI 81-Foundations of Insurance Production
AAI 82-Multiple-Lines Insurance Production
AAI 83-Agency Operations and Sales Management

Course waiver information: If you hold the IIA Certificate in General Insurance (INS), have completed CPCU 2, 3, and 4, or hold the CIC designation, the AAI 81 exam requirement is waived.

AAI 81A -   This course covers the principles of insurance. In this six-hour segment you will get an overview of the insurance business including principles, nature and organization as well as legal issues, risk management and insurance sales and account development.

AAI 81B - This 6-hour segment covers all aspects of the personal lines insurance products that the typical person or family purchases. Subjects include homeowners, dwelling, flood, personal auto, miscellaneous vehicles, inland marine, aviation, and personal umbrella. Additionally personal financial products, social security, and various life insurance products will be examined.

AAI 81C - This 6-hour segment is dedicated to commercial property insurance. Topics include building and personal property coverage forms, business income coverage forms, causes of loss forms and several commonly used inland marine policies.

AAI 82A - This 6-hour segment focuses on liability insurance. The subjects to be discussed are occurrence and claims-made liability policies and their popular endorsements, commercial auto, garage and truckers policies.

AAI 82B - This 6-hour segment takes a close look at a multitude of commercial property and casualty coverages. You’ll get a close look at Commercial Crime, Businessowners and Farm Insurance, Workers Compensation and various other miscellaneous commercial coverages including business life insurance.

AAI 82C - This 6-hour segment gives the student a broad overview of those commercial lines products that are not as commonly used as commercial general liability and commercial property policies. Topics include specialized property coverages, commercial umbrella, ocean marine, and commercial aviation coverages. Additionally, the various types of surety bonds will be examined for proper use and coverages provided.

AAI 83A - This course is a 6-hour look into the principles of agency management. You’ll learn about the formation and environment of an agency, organizational management, sales management and personal production plans including time management and negotiating skills.

AAI 83B - You’ll get an inside look at the insurance production environment in this informative     6-hour class. You’ll get a closer look at the relationship between producer and insurer, ways of developing the public image of your agency, and how to handle agency growth and customer communications. You’ll also discover the world of market segmentation and target marketing.

AAI 83C- This 6-hour class is the final frontier in the Agency Management series. We’ll take you through the ins and outs of agency management as it relates to automation, client services, financial management and the producer’s legal and ethical responsibilities.

University of Southern Maine (USM)

The certificate program in risk management and insurance (RMI) is a way for individuals already working in risk management, insurance, and financial services to develop a deeper understanding of the business in which they work without the larger and protracted experience of seeking a complete (or in some cases second) undergraduate degree.

Can courses translate into credit towards a professional designation?
The National Alliance for Insurance Education & Research has agreed to allow students who successfully complete the RMI 350 course (Managing Risk with Property & Liability Insurance) to receive automatic credit for one of the five components of their Certified Risk Managers (“CRM”) designation. Because the National Alliance has a “CRM for CIC” program already in place, credit for the RMI 350 course will at the same time satisfy one of the five parts of the Certified Insurance Counselors (“CIC”) designation.

The National Alliance does not require students to be enrolled in the RMI degree program or the RMI certificate program to benefit from this relationship. Indeed, those already holding the CRM designation can satisfy the full year’s annual update requirement by successfully completing RMI 350.

One of the three RMI courses (RMI 350) has been approved for automatic credit toward two separate professional designations offered by a national provider of risk management and insurance professional education.

Applications to the program are available online or from the School of Business office and carry a $50 application fee. Applicants to this program must mail completed hard copy application and application fee (payable to: USM School of Business) to RMI Certificate Program, University of Southern Maine, P.O. Box 9300, Portland, ME 04104-9300

Admission to this certificate program will be limited to those with either: 1) a minimum cumulative 2.33 GPA in at least 54 previous semester hours of college credit, or 2) a minimum of three years of risk management, insurance, or other financial services work experience. Applicants relying on the latter admission requirement will need to provide evidence of at least a high school diploma, or its equivalent.

The RMI certificate program is a 15-hour program consisting of three required core courses and two elective courses. There is no particular order in which either core or elective courses must be taken as long as individual course prerequisites are satisfied.

Required Core Courses (9 credit hours):
     RMI 320 Introduction to Risk Management and Insurance
     RMI 330 Health, Life, and Disability Insurance
     RMI 350 Managing Risk with Property and Liability Insurance

Elective Courses (6 credit hours) – choose any two courses:
     ACC 110 Financial Accounting Information for Decision Making
     BUS 200 Introduction to Business
     BUS 201 Personal Finance
     BUS 260 Marketing
     BUS 280 Legal Environment of Business
     BUS 340 Managing Organizational Behavior

Enrollment in specific courses is based on eligibility criteria and availability of space in the courses. Enrollment in some highly demanded courses may be restricted or prohibited in any given semester. Admission into the certificate program does not guarantee admission into any other USM program or enrollment in any specific course.

Students must complete the required 15 credit hours within four years after the application date and must earn a minimum 2.33 cumulative GPA to obtain the certificate. Students may be able to apply earned certificate course credit towards an undergraduate business degree at USM as long as they earn a minimum 2.33 GPA in the certificate program courses.

Related courses previously taken in associate or baccalaureate degree programs at regionally accredited colleges and universities in which a minimum grade of C+ was earned may be applied towards the non-RMI elective courses of the proposed certificate program. Transfer credit will not be permitted for the RMI core courses. Non-matriculated students enrolled in this certificate program are not eligible for financial aid.



Dr. Dana Kerr, Ph.D., CPCU, ARM

University of Southern Maine

P.O. Box 9300

Portland, ME  04104-9300

Phone:  207.780.4059